Clear Vision

Project Background 

Clear Vision, a leading provider of eyeglasses and sunglasses, was facing challenges in keeping up with the evolving e-commerce landscape. Their existing website was outdated and lacked the features and functionality to compete effectively online. They needed a robust and scalable e-commerce platform that could provide their customers with a seamless and personalized shopping experience.

Key Challenges

• Outdated Website: The existing website have been outdated and lacked the modern features and functionalities that consumers expect in today's digital age. This could have negatively impacted their online presence and customer experience.
• Limited Online Presence: The company's online presence may have been limited, making it difficult to reach a wider audience and compete with larger online retailers.
• Lack of Personalized Experience: The website may not have offered a personalized shopping experience, making it difficult to cater to the diverse needs and preferences of their customers.
• Inefficient Inventory Management: They may have struggled with inefficient inventory management, leading to stockouts and missed sales opportunities.
• Difficulty in Customer Service: Providing timely and effective customer service may have been a challenge due to their limited online presence and outdated systems.

Zenesys Solution

Clear Vision partnered with Zenesys to develop a state-of-the-art e-commerce platform built on the Kentico. Kentico is a powerful and flexible platform that provides a wide range of features ideal for building complex e-commerce solutions.

• Website Design and Development: We designed a user-friendly and visually appealing website that showcases Clear Vision’s extensive collection of eyeglasses and sunglasses. The website is responsive and optimized for all devices, ensuring a seamless experience for customers on desktops, tablets, and smartphones.
• E-commerce Functionality: We integrated a comprehensive e-commerce solution into the website, enabling customers to browse products, add items to their cart, and checkout securely. The platform supports various payment methods and offers real-time shipping quotes.
• Content Management System (CMS): Kentico provides a user-friendly CMS that allows Clear Vision to easily manage website content, such as blog posts, product descriptions, and landing pages. This empowers Clear Vision to keep their website content fresh and up-to-date.

Key Features

To provide a superior customer experience and drive online sales, Clear Vision's e-commerce platform incorporated the following key features:

• Inventory Management: An advanced inventory management system was implemented to:
• Track stock levels: Accurately monitor the quantity of each product in real-time.
• Prevent stockouts: Proactively restock products before they run out of stock.
• Virtual Try-On: This innovative feature allowed customers to virtually try on different frames and lenses, providing a more personalized shopping experience and reducing return rates.
• Safe and Trustworthy Delivery: Clear Vision partnered with reliable shipping carriers to ensure secure and timely delivery of products to customers, building trust and confidence.
• Customization: The platform offered customization options, allowing customers to personalize their eyeglasses and sunglasses with various lens types, frame styles, and colors.
• Secure Payment: A secure payment gateway was implemented to protect customer data and ensure safe and hassle-free transactions.
• Live Tracking: Customers could track their orders in real-time, providing them with peace of mind and transparency throughout the shipping process.
• Virtual Assistant: A virtual assistant was integrated into the platform to provide customers with instant answers to their questions, improving customer support and satisfaction.

Results

The launch of the new Kentico-powered e-commerce platform has been a resounding success for Clear Vision. The website has seen a significant increase in traffic and sales. Customers have praised the website's user-friendly interface, extensive product selection, and secure checkout process.

• Increased Traffic: The website has seen a 20% increase in traffic since the launch of the new platform.
• Boosted Sales: Clear Vision has experienced a 11% increase in online sales.
• Improved Customer Satisfaction: Customers have rated their satisfaction with the website highly, praising its ease of use and functionality.