Is Your Ecommerce Website Holding You Back? Top Solutions for a Seamless Experience

Here are some problems and their solutions that you should know about:

1.    Slow Loading Time

A responsive website is the key to success. From boosting traffic to leads to sales, everything depends on the website.

The impact of slow-loading

A well-executed ad campaign or a social media post can boost the traffic getting into your website in terms of the number of potential customers visiting your page only to experience a server crash— that would be a disaster for the company as slow loading time can negatively impact the impressions that the customer was about to experience, let alone the chances of conversion into an actual buyer. Slow loading frustrates the customer.
 
Avoid Slow Loading

One needs to test the performance of the websites with tools like Google PageSpeed regularly.
Try to follow market pioneers like Amazon, which uses image optimization using Content Delivery Networks (CDNs).
Leveraging browser caching can also help manage and maintain a fast-loading website.
 
 

2.    Poor Mobile Experience

With the increase in the use of smartphones, life has become palm-centric.

Why does it matter?

People search for anything and everything on the go instead of handling a bulky computer and if your website fails to present the world of goodness within this little handy screen, chances are that you would miss out on a huge number of customers. The mobile website should ensure responsive design, easy navigation, and quick loading.
 
Looking for solutions

• Learn from the market leaders in your industry.
• ZARA did an impressive job as they used to test their website on different screen sizes before their launch to ensure the best experience for customers irrespective of their screen sizes.
• Moreover, exclusive mobile features like click-to-call and syncing messenger with the website would provide a seamless experience to the user.

3.    Complicated Checkout Process

Having added everything in the cart, an Ecommerce company wants to make the users place the order as fast as possible before there is a change of mind.
 
The pain point

That’s why the fewer complications in this final phase of checking out the better for your company. As of 2024, Research by Baymard Institute shows that an average of 70.19% of online shopping carts are not checked out and left abandoned. One of the major reasons behind this can be the complicated checkout process.
For this reason, an e-commerce website should have the minimum number of steps in the process of checking out with the requirement of filling up only the necessary information.

The solution

By optimizing the following things, the user can experience smoothness which will not only help the user with the current checkout process but also make the person return to your website again and again. 

• An Ecommerce website might use the information about the user collected during the phase of opening an account and use autofill in the process of checkout.
• Your Ecommerce web and software development company can even implement features like guest checkout. For example, Shopify uses the option of checking out as a guest.
• A progress bar above the page can also reduce the anticipation of the user in terms of completing the whole process.

 

4.    Lack of Trust Signals

Trust signals are very important for building credibility and making the users feel safe about their purchase.

Why is trust necessary?

A lack of trust signals can lead to the loss of potential customers and hence in sales. An Ecommerce website development company should incorporate elements like SSL certificates, recognizable payment icons, displaying security badges, etc., for their clients.

What you should do
Not only that, user ratings about the product, customer reviews, and easy returns and exchange policies also boost the confidence of the customers hugely about the credibility that your website provides.
Badges like Flipkart Assured assure the customer about the guaranteed safety that accompanies every purchase made through your Ecommerce website and reduce hesitation on the part of the customer, which also, in turn, increases the conversion and customer retention rate.
 

5.    Poor Search Functionality

We can observe search features in almost every Ecommerce site. But there are various aspects and issues associated with it 

The problem

Ineffective search functionality can be proved as a blockade for the potential customer to find their desired product on your Ecommerce website, potentially leading to a loss of sales. 

The solutions

To improve search functionality, the website development company should implement features such as autocomplete like Best Buy to assist users in finding their desired products quickly.
Developers should also include advanced filters to narrow down search results based on categories, price range, and other attributes and also provide attention to display accurate products according to the keywords filled in by the user.

Read: Cost of Website Development in 2024 - A Complete Guide

6.    Poor Product Photographs and Descriptions

High-quality images and accurate product descriptions play a pivotal and crucial role. Why? Let’s see. 

Why does it matter?

Good photographs of the products contribute to driving sales and reducing return and exchange of a particular product which, in turn, reduces the problem faced by the customer as well as the company for delivering the desired product. Ineffective product descriptions might prove to be insufficient for the customer in terms of generating a conviction for the purchase of a particular product. 

Solve this issue 

• Inspiration should be drawn from global leaders like Apple, in this regard, in terms of how to use high-resolution pictures and detailed product descriptions to not only wipe out any uncertainties from the mind of the potential customer but also to heighten the attraction of the customer about a particular product which would generate sales very effectively.
• Include details like key features, specifications, possible customizations of the product, usability in different environments, performance, exclusivity, services, status symbols, etc. 

 

7. Inadequate Customer Support

In this competitive market, if an Ecommerce website lacks customer support, then the chances are pretty high that they would be left behind in terms of customer retention. 

The importance of it

A robust customer support structure is extremely crucial for addressing difficulties and issues faced by the customer and maintaining their satisfaction level throughout the journey. 

Draw inspiration and evolve

• Zappos, for example, is highly commendable in the market because of its exceptional customer service.
• An Ecommerce website should have the potential structure so that it can offer 24/7 customer service through various channels, including live chat, e-mail, and, obviously, phone calls.
• The provision of multiple channels ensures the possibility in part of the customer to reach you in their desired way.

 

8.    Weak SEO Strategy

A weak SEO strategy can hinder the visibility of your website, thus reducing traffic and sales.

SEO is the oil of online business

Effective SEO plays a very important role in improving search engine rankings and attracting organic traffic for the growth of your Ecommerce website. 
An Example: For example, Wayfair is known for providing an excellent and comprehensive SEO strategy which uplifts the ranking of your website by optimizing product pages and relevant keywords and creating high-quality content.

Implement in your business

• Developers should also incorporate SEO practices, for example, the inclusion of meta tags, header tags, and alt text for images which help the search engine to understand the content that your Ecommerce website provides, which in turn helps it to rank your content accordingly.
• The authority of the website can also be enhanced by building backlinks from other reputable sites. But this is such a thing which is not a one-time job but a regular practice.
• The website development company should regularly review and update the SEO practices according to the analytics and search engine algorithm changes which would maintain and improve search visibility.

For any business that operates online, its website is its primary gateway to sales.  Therefore, if your website lags in any aspect, your business is directly affected. For those who have newly started their Ecommerce businesses, it can be a big setback.  Even experienced sellers often face many of these issues. 
Please keep in mind that a website that is optimized not only draws in people but also turns them into devoted patrons. Your company will appreciate you for taking the time to evaluate and enhance the functionality of your website!

Apart from that, lastly, the website development company should also have a comprehensive FAQ section on the website that can address common problems and questions, reducing the need for direct support.
Do you want to skyrocket your Ecommerce business into a sales-generating machine? Zenesys is an Ecommerce website development company that helps to achieve your Ecommerce goals and makes you shine in the competitor space.