Migration from Kentico 13 to Xperience by Kentico

The client is into ecommerce business that provides a wide range of Watches. They operate in multiple regions, offering an omnichannel shopping experience through both online and offline platforms. As their business grew, they required a more advanced content management solution to handle increasing demand and improve customer engagement.

INDUSTRY: E-commerce

REGION: USA

PLATFORM: Kentico Migration

DURATION: 8 months

Technologies:

Kentico 13, Xperience by Kentico, SQL

Project Background

The client used Kentico 13 as their content management system (CMS) but faced challenges in scalability, performance, and personalization. They sought to migrate to the latest Xperience by Kentico platform to take advantage of enhanced capabilities, including better content personalization, improved digital marketing tools, and seamless third-party integrations.

Business Problem

Scalability Issues: The existing platform struggled to handle increased traffic as the client’s user base expanded.
Limited Personalization: The client needed more sophisticated tools for delivering personalized content to customers.
Complex Integrations: Several third-party applications, such as CRM and ERP systems, required updates to work efficiently with the digital platform.
Costly Maintenance: Maintaining the old platform and custom code was expensive and time-consuming, slowing development cycles.

Business Objective

Migrate from Kentico 13 to Xperience by Kentico without disrupting business operations.
Enhance customer experiences through better personalization and engagement.
Optimize platform performance to support future growth.
Reduce maintenance and operational costs by leveraging modern tools and best practices.

Key Challenges

Migrating complex custom code and integrations from Kentico 13 to Xperience without data loss or disruption to services.
It is ensuring compatibility between existing third-party tools and the new platform.
Maintaining SEO rankings during the migration to avoid impact on traffic and revenue.
Managing the large-scale transfer of data, including customer profiles, purchase histories, and product inventories.

Zenesys Solutions

Zenesys offered a comprehensive solution to ensure a smooth transition from Kentico 13 to Xperience by Kentico. The process we follow:

Detailed Audit and Roadmap: We conducted a thorough audit of the existing system, identifying areas that required optimization and developing a clear migration roadmap to minimize risks and ensure seamless implementation.
Data and Content Migration: Our team migrated the client’s extensive database, including product information, customer data, and media files, while maintaining the structure and integrity of the data.
Code Refactoring: We updated and refactored custom modules and integrations to ensure compatibility with the Xperience platform, optimizing the code for better performance and scalability.
Personalization and Marketing Automation: Zenesys implemented advanced personalization features and marketing automation tools available in Xperience by Kentico, allowing the client to deliver tailored customer experiences.
Post-Launch Support: After deployment, we provided continuous support to resolve any issues, ensure smooth performance, and optimize the platform for the client's evolving needs.

Results/Outcome

Improved Scalability: The client’s platform now supports higher traffic volumes without performance degradation, thanks to Xperience by Kentico’s enhanced architecture.
Enhanced Customer Experience: Personalization features led to a 25% increase in customer engagement and a 15% rise in conversion rates.
Reduced Operational Costs: Maintenance costs decreased by 30% due to the streamlined platform and reduced need for custom development.
Faster Time to Market: The client now has a more agile platform, allowing them to roll out new features and updates faster, reducing their time to market for new initiatives.
Improved Analytics and Reporting: With Power BI integration, the client gained deeper insights into customer behavior and operational performance, allowing for data-driven decision-making.