Optimize Your E-commerce Store for Maximum Conversion

When it comes to e-commerce, conversion, in simple words, means that the visitor takes any action that can prove to be valuable for any business. It may be a particular action taken by the visitor, including-

• Sign up for the newsletter.
• Add a product to a cart.
• Purchase your product.

Each action indicates a certain level of interest or commitment from your user. Your business requires to define a conversion so that it would be easy to measure and track their success.
The reason? It helps in improvising the strategies related to the conversion funnel, along with letting you know about what level of e-commerce website optimization is needed so that you can meet your business goals.
 

On average, a good conversion rate is between 2.5 to 3 %. However, a business needs to improve its conversion rate so that it can always look for better revenue generation.

As businesses may focus on 3% conversion rate and consider it as their baseline goal, then once they achieve that, they need to utilize the more advanced conversion rate strategies.

A simple formula is used to calculate the conversion rate of any e-commerce website-

Conversion rate (%) = (site conversions/ how many visitors visit your site).

To comprehend it most simply, suppose your e-commerce website has 2000 visitors/ month, and out of them, 100 people purchased your products; then your site conversion rate is
Conversion rate= (100/2000) × 100= 5%

Your conversion rate will let you know how well is your e-commerce website performing and able to transform visitors into buying customers.

By keeping track of this, you can make the necessary changes to your online storefront and boost your revenue to the next level.
 

Mastering the e-commerce strategies not only assists you to gain more visitors but also helps you to transform them into happy customers. It means you will gain better conversions.

Here are top e-commerce conversion strategies that you can implement into your business to gain more conversions-

Strategy 1: Don't forget to add recommended products.

If you want to uplift your conversion rates, then adding recommended products to your online store is a must-go option.
Let’s say, an intended shopper who clicks on a product recommendation, then the chances are more likely that they will add that product to their cart and complete the purchase.
For example, when it comes to Amazon, they usually recommend the products depending upon the purchase history that will enhance the personalization of the e-commerce Store.
How do you add recommended products?
·       You can add them at the purchase stage (somewhere in the shopping cart)
·       Adding the recommended products for similar/ related products on search results pages is also one of the good options.
·       Not only this you can also place the recommended products in the transaction or confirmation mail.
 
Strategy 2: Make sure to optimize your checkout process
It might be interesting to know that most of the carts are abundant at the time of the checkout process. It means that if you don't want to lose your valuable customers you need to make the checkout process extremely easy and quick. From clear shipping information to seamless checkout options to all the payment methods available to seamless credit card transactions to more.
Here are some of the ways by which you can optimize your check out process It includes
·       Use a progress bar so that your customer can clearly see how much time it will take to complete the process.
·       Single page checkout will be great as it does not make them impatient.
·       Auto filling the information by helping them to enter the information once, and when the next time they make the purchase, the information will autofill.
·       You can also give them a local currency option so that they will get a personalized feel when they make a purchase.
·       It's better if you can also offer them a shipping calculator so that they know the cost of shipping and are more likely to purchase.
 
Strategy 3: well-structured product pages have no match
In today's scenario, the customers, before buying a product— want to ensure that it is of top-notch quality. However, they cannot feel and touch the product, so it is extensively important to provide them with high-quality product pictures from every angle so that they can get the fine details of the product.
 
Strategy 4: seamless navigation for better search
If your navigation is not easy and simple, then it will hurt your sales along with losing your valuable customers. There is a study that shows that if you simplify or even eliminate the navigation elements from the middle of the funnel of the landing pages, then you can increase the chances of a better conversion rate between 16 to 28%.
But how do you simplify your website navigation?
·       Utilizing the to-the-point descriptions along with clear labels for the items available on the menu can be a great move.
·       Don't forget to display categories on all the pages.
·       User testing or heat maps to understand at which point your user clicks on the site.
·       You can also craft a logical yet intuitive menu according to the customer's browsing pattern.
 
Strategy 5: Wish list or favorite option for a better experience
These two options are great when it comes to skyrocketing conversions as they allow the shoppers to save the items that they may purchase later.
Also, if your customer wants to create a wish list, then they have to create an E-commerce account in your Store. So, what? It means that you can collect your customer data and offer them personalized promotions to increase your sales.
 
Strategy 6: Don't miss out on social proof
There is no doubt that when it comes to amplifying the confidence of your intended buyers—social proof can be one of the most powerful tools.
No one can deny the fact that customers buy any product after reading online reviews.
Some of the ways that help you to add social proof such as—
·       Testimonials from your buyers
·       User-generated content
·       Unbiased third-party reviews
·       Connect with Influencers for content creation
 
Strategy 7: Mobile optimization is a must
Nowadays, a mobile-optimized site is no longer a choice. It's a necessity to ensure that you will get more conversions. It involves
·       Responsive design
·       Fast loading pages
·       Easy navigation
It ensures that your user will experience a seamless shopping experience.
 
Strategy 8: Live chat support for incredible communication
Solving the queries of your visitor in real-time has a significant impact on converting them into your buyers.
From resolving checkout issues to product recommendations— AI chatbots can help them make their purchase journey easy.
 
Strategy 9: Limited-time coupon codes to increase sales
To attract your users to make a purchase coupon or discount codes with a limited time is a game changer.
When a coupon code tends to expire, it creates a sense of urgency and persuades your users to make a purchase without distraction.
 
Strategy 10: A/B testing for better conversions
You never know until you keep on trying different strategies that help you to gain more customers into your storefront.
Tools like Google Optimize, along with continuously doing A/B testing, can help uplift your conversions.
You can include different A/B testing ideas, such as
·       Button color
·       Font size
·       Images
·       Whole redesigning of the page and more.
 
Strategy 11: Measure and track your conversions
Utilizing the analytics that helps you to understand the critical insights such as sales funnel efficiency, customer behavior, website performance, etc., also helps you to monitor the key metrics such as how much time a user spends on your page, bounce rate, how many customers convert into a buyer, at what stage your customer drop your marketing funnel and more.
 

There are so many strategies that you can use to bring more conversions to your site— from product recommendation to better social proof to streamlining the checkout process to more.

But it's not a one-time task—you have to continuously optimize your e-commerce storefront so that you can keep getting more conversions.

Get in touch with Zenesys, who provide you the best E-commerce website development service—in which our team will strategize every aspect of e-commerce and make you understand what is working for your site, along with testing each aspect before rolling it out on your e-commerce storefront.


 

How do I optimize my site e-commerce conversion?
If you want to improve your e-commerce conversion, then it incredibly involves a lot of tactics. Just go ahead with focusing on seamless user experience by ensuring that your site has a fast-loading speed and is mobile-friendly. It also has top-notch quality images with clear and detailed descriptions along with a persuasive call-to-action, a seamless checkout process and more.
 
Why is the conversion rate of the e-commerce site extensively important?
Conversion rates are so important because they let you know how many visitors come to your site and how many of them convert and take necessary actions to purchase your products.
 
Can I do e-commerce conversion optimization by myself?
Yes, you can do the e-commerce conversion optimization by yourself with the help of continual A/B testing and other conversion optimization strategies.
However, if you want to scale you are business, then you must utilize advanced optimization.
 
How can I seamlessly personalize the experience of my users on my e-commerce site?
There is a magnitude of ways that help you to personalize your user experience, such as

• Product recommendations are based on your user's browsing history.
• Personalized content which your user can easily relate.
• Utilize AI-driven features that allow you to understand your user preferences in a better way.